The hypodermic needle model: The intended message is directly received and wholly accepted by the reciever
Two-step flow: The people with most access to media, and highest media literacy explain and diffuse the content to others. This is a modern version of the hypodermic needle model.
Uses and gratifications: People are not helpless victims of mass media, but use media to get specific gratifications. (Diversion, personal relationships, personal identity, surveillance)
Reception theory: The meaning of a 'text' is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences.
Obstinate audience theory: This theory assumes that there is a transactional communication between the audience and the media. The audience actively selects what messages to pay attention to.
Demographics- National Readership Survey: (studying groups of people) Typically between D-B, predominantly male audience, we are aiming ours at younger adult women aged 17-25 in categories D-B.
Mode of address: (how does the media product communicate to you) It is typically moralistic, with a message of 'beware of women' the message coming from ours is how you 'can't trust anyone'.
Audience positioning: (male gaze, female gaze.. what characters you want the audience to sympathise with..) Ours is going to be from a females perspective.
Effects models: Typically hypodermic syringe or uses and gratifications. Ours is going to be a receptive audience, they have to figure it out.
Audience decoding: (how most people think) Typically follow a dominant hegemonic. Ours will be a oppositional hegemonic.
Demographics- National Readership Survey: (studying groups of people) Typically between D-B, predominantly male audience, we are aiming ours at younger adult women aged 17-25 in categories D-B.
Mode of address: (how does the media product communicate to you) It is typically moralistic, with a message of 'beware of women' the message coming from ours is how you 'can't trust anyone'.
Audience positioning: (male gaze, female gaze.. what characters you want the audience to sympathise with..) Ours is going to be from a females perspective.
Effects models: Typically hypodermic syringe or uses and gratifications. Ours is going to be a receptive audience, they have to figure it out.
Audience decoding: (how most people think) Typically follow a dominant hegemonic. Ours will be a oppositional hegemonic.
No comments:
Post a Comment